Drop Squad (1994)

Movie


Drop Squad (1994)

Political satire about an underground militant group that kidnaps African-Americans who have sold out their race. The story follows as the group led Curtis-Hall and Rhames kidnaps an advertising executive (La Salle) who has been providing advertising programs that belittles blacks and women. One advertisement features Spike Lee endorsing Gospelpak Fried Chicken which comes in a bucket with the Confederate flag draped all over it.
USA
IMDb   4.7 /10
TheMovieDb    2.8 /10
RottenTomatoes
FilmAffinity  
Creators
Director David C. Johnson
Writer David Taylor
Writer David C. Johnson
Writer Butch Robinson
Information
Release Date1994-10-27
Runtime1h 26min
GenreDrama
Content RatingR (R)
Awards
Company40 Acres & A Mule Filmworks
CountryUSA
LanguageEnglish
Bruford Jamison Jras Bruford Jamison Jr
Rocky Seaversas Rocky Seavers
Garveyas Garvey
June Vanderpoolas June Vanderpool
Nicole Powell
Nicole Powell
Lenora Jamisonas Lenora Jamison
Stokelyas Stokely
Zoraas Zora
Trevoras Trevor
Harrietas Harriet
Berl (Flip) Mangumas Berl (Flip) Mangum
Aunt Tillyas Aunt Tilly
Uncle Othaas Uncle Otha
Desireeas Desiree
Fat Moneyas Fat Money
Bruford Jamison, Sras Bruford Jamison, Sr

Drop Squad

Drop Squad (sometimes spelled as DROP Squad or D.R.O.P. Squad) is an American film released in 1994. The film depicts a team of African Americans who kidnap fellow black people whom they feel have betrayed their community and seek to "deprogram" them so that they will change their ways. In the film, the squad's acronym DROP stands for "Deprogramming and Restoration of Pride". The film has been described as "art thriller, part social satire".

The film was based in part on The Session, a 45-minute film which director David Johnson had made in 1988 on a budget of $20,000, and ultimately derived from a short story by David C. Taylor titled "The Deprogrammer". Johnson described the differences between the two films as follows: "The short film was basically satire, an absurdist piece .... D.R.O.P. Squad, on the other hand, is realism. The characters have more at stake."

Spike Lee served as executive producer for the film.


Plot

The film portrays an advertising executive, Bruford Jamison (Eriq La Salle) who is in charge of the "minority development division" for an advertising agency. Among the ad campaigns he is involved with is one for a malt liquor called "Mumblin' Jack", whose billboard depicts a woman in a skimpy bikini straddling a bottle, with the slogan "It Gits Ya Crazy!" Another ad campaign depicted in the film is a commercial filled with racial stereotypes (in which Spike Lee has a cameo) for a fried chicken restaurant's Gospel-Pak, which offers a Bible verse printed on every napkin. Bruford's sister Lenora (Nicole Powell) calls in the Drop Squad to deprogram him. Bruford winds up being subjected to three weeks of psychological and physical brutality. Among the other persons who are shown being subjected to the deprogramming are a corrupt politician and a drug dealer.

The film also depicts a conflict among the members of the Drop Squad as to the tactics they should use. Rocky (Vondie Curtis-Hall), the squad's leader, believes in using only nonviolent tactics, such as "subjecting them to a barrage of slides, posters, slogans and family photographs in hopes of restoring their sense of community", while Garvey (Ving Rhames) believes that harsher methods have become necessary.


Response

The total North American box office gross for the film was $734,693. The movie was dropped from the theaters it played when the movie "Drop Zone" was released weeks later.

Drop Squad has been suggested as a possible influence on Spike Lee's 2000 film Bamboozled.